“It’s the real thing,” was a popular ad slogan for Coca-Cola back in 1969. But today, October 24, is another time to push for food that’s real. It’s Food Day, a national day of awareness and action to encourage healthy, affordable food produced in a sustainable, humane way.
Throughout the country will be hundreds of scheduled events, held in schools, places of worship, city halls, and more, bringing people from all walks of life together in an effort to transform the American diet.
Real food should not only taste good, be be good for you. This grassroots movement encourages everyone to pay attention to a broken food system that contributes to obesity, heart disease, and other diet-related diseases.
Among the 6 Principles of Food Day are: providing access to whole foods, alleviating hunger, and promoting health through prevention of junk-food marketing to kids.
A major “protest sign” for change is right on your table—by the singular action changing your diet, the ripple effect continues in local markets, farms, restaurants, and changing food policy.
Think of this day like an “Earth Day” for food, and have a plate of S.O.U. L. food—eating something that’s Sustainable, or Organic, Unprocessed, and Local.