Today marks the international observance of Meatout Day for 2011, started by the F.A.R.M. organization [Farm Animal Rights Movement] over 25 years ago to educate consumers about the benefits of plant-based diets and veganism.
The Great American Meatout is celebrated annually as the largest educational grassroots campaign worldwide. The goal this year was to expose 20,00 veggie-curious to a vegan lifestyle through online pledges and a host of activists. Events have been held in every state and in 30 countries worldwide in or around March 20 [the first day of spring.]. Started in 1985, its aim has been to promote the idea of “kicking the meat habit”, and explore the possibilities of wholesome diets of fruits, vegetables, and whole grains.
The campaign mirrors current national trends, such as: less U.S. beef consumption by 25%; less U.S, veal consumption by 70%; mainstream organizations and media advocating plant-based diets; an increase [upwards to 30 million] Americans looking into veganism.
There is tremendous support from a cross-section of individuals, plus environmental, public interest groups, mass media, and celebrities. Every year, many big-city mayors and governors show their support by issuing official proclamations.
But even if you missed out on today, you can still have an active role by taking part in Meatout Mondays, an offshoot of the annual observance, which educates, through weekly e-newsletters, caring people about making a difference with their plates. There are tasty recipes, tips, and inspirational snippets to keep one motivated Meatout Mondays continues the ideas of how meat-free lifestyle reduces world hunger, helps the environment, saves animals, and improves one’s health.