“…something to remind us that we’re all connected.”
— Mark Johnson, Playing for Change producer
Selling over 26,000 copies in its first week of release in April, the Playing For Change CD/DVD set truly embodies the transformative power of music.
Travelling the world for over a decade, Grammy-winning pro-
ducer Mark Johnson was the visionary behind this project. He coordinated a diverse blend of musicians in a move to inspire peace and harmony.
Starting out in Santa Monica, California, the journey spread to places in South Africa, and India, with his team producing a multi-media stew–a melange of cultures that resulted in a multi-media effort of YouTube videos, the CD/DVD set, an upcoming feature-length, and a foundation.
What makes this endeavor so notable is its use of mobile technology, as over 100 musicians, mostly unknown, were recorded in far-reaching parks, plazas, and byways. For example, the “Stand By Me” clip, with 37 musicians performing, has been viewed by at least 20 million on sites such as YouTube and Vimeo.
Available through participating Starbucks outlets, Amazon.com, and other venues, the CD contains 10 tracks, and the DVD features 7 tracks, showing 5 full “songs around the world” videos, plus a trailer for the future film. One can also learn about a related effort, the Playing For Change Foundation, which provides resources, such as facilities, and programs worldwide.
Now, things don’t stop just because you decide to make a purchase. You can keep the dream alive and well in one or more of the following ways:
- Sign up for the mailing list;
- Donate to the Playing For Change Foundation;
- Host a screening of the DVD;
- Tell your family, friends, and anyone you know to keep the word going.
It’s not about the small change of currency, but te BIG change that comes when we acknowledge and embrace our connectedness.